Cheong Vege Takes Part in Jaya Grocer Ipoh Parade’s “Bigger Space, Fresher Deals” Celebration


Cheong Vege Sdn Bhd is pleased to participate in a special in-store retail engagement at Jaya Grocer Ipoh Parade, in conjunction with the outlet’s refreshed concept themed “Bigger Space, Fresher Deals.”

As a trusted supplier of fresh vegetables, this collaboration reflects our ongoing commitment to strengthening partnerships with modern retailers while bringing quality produce closer to consumers. Through this initiative, Cheong Vege aims to enhance customer awareness of fresh vegetables and encourage healthier food choices through direct product interaction.

During the event, shoppers will have the opportunity to purchase fresh lotus root and peanuts, allowing customers to experience firsthand the quality, freshness, and handling standards that Cheong Vege consistently upholds.
✨ Customers who purchase during the event will receive a complimentary Cheong Vege coaster (while stocks last).

All products are carefully selected and handled to ensure optimal freshness from farm to retail. This in-store activity also represents Cheong Vege’s continued focus on consumer engagement beyond supply, reinforcing our belief that strong relationships with both retailers and end consumers are key to a sustainable agri-food ecosystem.

By participating in retail-based initiatives, we strengthen our “From Farm to Table” philosophy and promote greater transparency in fresh produce sourcing. Cheong Vege looks forward to further collaborations that support retail partners and provide meaningful value to customers through fresh, safe, and responsibly sourced vegetables.

Event Details

📍 Location: Jaya Grocer, Ipoh Parade
📅 Date: 20 January 2026 (Tuesday)
🛒 Activity: Sale of fresh lotus root & peanuts
🎁 Free Gift: Complimentary Cheong Vege coaster (with purchase, while stocks last)